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Winning the reputation game : Creating stakeholder value and competitive advantage
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| 자료유형 | 단행본 |
|---|---|
| 서명/저자사항 | Winning the reputation game : Creating stakeholder value and competitive advantage/ Grahame R. Dowling. |
| 개인저자 | Dowling, Grahame R.(Grahame Robert), author. |
| 발행사항 | Cambridge, Massachusetts: The MIT Press, [2016]. |
| 형태사항 | 1 online resource (xi, 261 pages): illustrations. |
| 기타형태 저록 | Print version: Dowling, Grahame R. (Grahame Robert). Winning the reputation game. Cambridge, Massachusetts : The MIT Press, [2016] 9780262034463 |
| ISBN | 9780262335089 0262335085 9780262335072 0262335077 9780262335096 0262335093 |
| 일반주기 |
Subtitle on dust jacket cover: Creating stakeholder value and competitive advantage.
|
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Preface -- The value of a winning corporate reputation -- Corporate reputation as a strategic game -- How corporate reputations form & work -- Strategy-led corporate reputations -- Creating a winning reputation : being simply better -- Creating a winning reputation -- corporate storytelling -- Managing corporate reputations -- Keeping score -- Keeping out of trouble -- Distracting reputation myths -- Frequently asked questions -- Epilogue -- Appendix -- Notes -- Index. |
| 요약 | Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach. |
| 일반주제명 | Corporate image. Social responsibility of business. Organizational effectiveness. BUSINESS & ECONOMICS --Advertising & Promotion. BUSINESS & ECONOMICS --Business Ethics. Corporate image. Organizational effectiveness. Social responsibility of business. |
| 언어 | 영어 |
| 바로가기 |  |
