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Assessing a Social Marketing Campaign on Wildlife Conservation in Nam Et - Phou Louey National Protected Area, Lao People's Democratic Republic
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| 자료유형 | 학위논문 |
|---|---|
| 서명/저자사항 | Assessing a Social Marketing Campaign on Wildlife Conservation in Nam Et - Phou Louey National Protected Area, Lao People's Democratic Republic. |
| 개인저자 | Saypanya, Santi. |
| 단체저자명 | Cornell University. Natural Resources. |
| 발행사항 | [S.l.]: Cornell University., 2018. |
| 발행사항 | Ann Arbor: ProQuest Dissertations & Theses, 2018. |
| 형태사항 | 173 p. |
| 기본자료 저록 | Dissertation Abstracts International 79-10B(E). Dissertation Abstract International |
| ISBN | 9780438025875 |
| 학위논문주기 | Thesis (Ph.D.)--Cornell University, 2018. |
| 일반주기 |
Source: Dissertation Abstracts International, Volume: 79-10(E), Section: B.
Advisers: Marianne E. Krasny |
| 요약 | Reducing, or even eliminating, poaching in Nam Et -- Phou Louey National Protected Area (NEPL NPA), in Laos, has been on the agenda of involved conservation parties for some time, and understanding local people's intentions related to reporting |
| 요약 | Next, I employed Rare's TOC to assess a social marketing campaign (SMC) geared towards inducing people to report poaching more frequently. The SMC apparently did not affect an increase, but rather seemed to result in a decrease in poaching repor |
| 요약 | I also investigated the utility of applying TPB in determining local people's intentions to report poaching, as well as determining how TPB constructs related to each other according to the model. While some of the TPB constructs related to each |
| 요약 | Implications of social network size and perhaps interpersonal communication need to be better understood to increase effectiveness of future conservation initiatives in NEPL NPA. Such conservation initiatives should involve employing SMC alterna |
| 일반주제명 | Natural resource management. Environmental education. Wildlife conservation. |
| 언어 | 영어 |
| 바로가기 | 
: 이 자료의 원문은 한국교육학술정보원에서 제공합니다. |
