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Essays on the Economics of Digitization
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| 자료유형 | 학위논문 |
|---|---|
| 서명/저자사항 | Essays on the Economics of Digitization. |
| 개인저자 | Liu, Yu-Hsin. |
| 단체저자명 | Indiana University. Business. |
| 발행사항 | [S.l.]: Indiana University., 2018. |
| 발행사항 | Ann Arbor: ProQuest Dissertations & Theses, 2018. |
| 형태사항 | 124 p. |
| 기본자료 저록 | Dissertation Abstracts International 80-01A(E). Dissertation Abstract International |
| ISBN | 9780438359871 |
| 학위논문주기 | Thesis (Ph.D.)--Indiana University, 2018. |
| 일반주기 |
Source: Dissertation Abstracts International, Volume: 80-01(E), Section: A.
Adviser: Jeffrey Prince. |
| 요약 | The digitized economy has changed consumer behavior, firm strategy, government regulation, and research methodology. The created opportunities as well as disruptions move the globe towards a more intellectual yet less predictable future. My pros |
| 요약 | Chapter 1 examines the trade-off between online advertising eeffectiveness and (do-not- track) privacy regulation. Recent literature on ad-financed business model predicts that consumers who patronize multiple platforms have less per-impression |
| 요약 | Chapter 2 measures households' willingness-to-pay (WTP) for changes in key home broadband Internet connection features by conducting a discrete choice experiment with online surveying 1.5k nationwide households. We then employ mixed logit model |
| 요약 | Chapter 3 generalizes the structure of network effects that is the defining feature of platforms. By adapting graph theory and the micro-foundation from Ballester et al. (2006), I discuss the monetization strategy for platforms that confront the |
| 일반주제명 | Economics. |
| 언어 | 영어 |
| 바로가기 | 
: 이 자료의 원문은 한국교육학술정보원에서 제공합니다. |
