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Visual Communication of Climate Change: The Effect of Construal Level
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| 자료유형 | 학위논문 |
|---|---|
| 서명/저자사항 | Visual Communication of Climate Change: The Effect of Construal Level. |
| 개인저자 | Duan, Ran. |
| 단체저자명 | Michigan State University. Information and Media. |
| 발행사항 | [S.l.]: Michigan State University., 2018. |
| 발행사항 | Ann Arbor: ProQuest Dissertations & Theses, 2018. |
| 형태사항 | 159 p. |
| 기본자료 저록 | Dissertation Abstracts International 80-01A(E). Dissertation Abstract International |
| ISBN | 9780438329294 |
| 학위논문주기 | Thesis (Ph.D.)--Michigan State University, 2018. |
| 일반주기 |
Source: Dissertation Abstracts International, Volume: 80-01(E), Section: A.
Adviser: Bruno Takahashi. |
| 요약 | There is widespread consensus among the scientific community that human-caused climate change is occurring and is one of the most urgent threats facing our planet in the twenty-first century. However, Americans' concern for climate change is rel |
| 요약 | Addressing this challenge, this study drew upon construal level theory to investigate the role of abstraction in the visual communication of climate change. Two online experiments were conducted to test how the level of abstraction and concreten |
| 요약 | This study firstly clarified how psychological distance should be conceptualized, operationalized and integrated into climate change communication efforts by demonstrating the distinction between egocentric and nonegocentric distances. This pave |
| 요약 | Practically, this study provides evidence-based visual communication strategies to the newspaper and broadcasting industries, policy makers, and visual communication practitioners regarding how to more effectively design and use abstract and con |
| 일반주제명 | Communication. Climate change. Social psychology. |
| 언어 | 영어 |
| 바로가기 | 
: 이 자료의 원문은 한국교육학술정보원에서 제공합니다. |
