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A Practical Guide to Eye Tracking Using Qualitative and Quantitative Means
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| 자료유형 | 학위논문 |
|---|---|
| 서명/저자사항 | A Practical Guide to Eye Tracking Using Qualitative and Quantitative Means. |
| 개인저자 | Rice, Julie Christine. |
| 단체저자명 | Clemson University. Agricultural, Forest, & Environmental Sciences. |
| 발행사항 | [S.l.]: Clemson University., 2018. |
| 발행사항 | Ann Arbor: ProQuest Dissertations & Theses, 2018. |
| 형태사항 | 475 p. |
| 기본자료 저록 | Dissertation Abstracts International 79-10B(E). Dissertation Abstract International |
| ISBN | 9780438002449 |
| 학위논문주기 | Thesis (Ph.D.)--Clemson University, 2018. |
| 일반주기 |
Source: Dissertation Abstracts International, Volume: 79-10(E), Section: B.
Adviser: Rupert A. Hurley. |
| 요약 | This research sought to define how typical eye tracking studies are executed and improve the process with qualitative and quantitative methods. Eye tracking is a tool to collect and analyze the behavioral biometrics of consumers. Eye tracking ca |
| 요약 | In conjunction with this largely quantitative study, two research projects were completed in order to help answer questions that eye tracking cannot answer alone. A study using a mixed methods approach to eye tracking by implementing surveys and |
| 일반주제명 | Packaging. Food science. |
| 언어 | 영어 |
| 바로가기 | 
: 이 자료의 원문은 한국교육학술정보원에서 제공합니다. |
