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Essays on the Applications of Quasi-Experimental Design in Studying Customer Behavior in a Multichannel Environment
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| 자료유형 | 학위논문 |
|---|---|
| 서명/저자사항 | Essays on the Applications of Quasi-Experimental Design in Studying Customer Behavior in a Multichannel Environment. |
| 개인저자 | Bhan, Hyung Sup Zack. |
| 단체저자명 | Northwestern University. Marketing. |
| 발행사항 | [S.l.]: Northwestern University., 2018. |
| 발행사항 | Ann Arbor: ProQuest Dissertations & Theses, 2018. |
| 형태사항 | 179 p. |
| 기본자료 저록 | Dissertation Abstracts International 79-11A(E). Dissertation Abstract International |
| ISBN | 9780438116771 |
| 학위논문주기 | Thesis (Ph.D.)--Northwestern University, 2018. |
| 일반주기 |
Source: Dissertation Abstracts International, Volume: 79-11(E), Section: A.
Adviser: Eric T. Anderson. |
| 요약 | As many retailers are extending their channels to both online and offline, consumers nowadays are increasingly buying products across different shopping platforms, ranging from traditional catalog and retail channels to Internet stores. Thus, it |
| 요약 | In the first chapter, "Small Networks: Intra-household Interactions in a Multichannel Environment," I study familial interactions and the mutual influences household members have in the shopping process. A multi-person household is a small netwo |
| 요약 | Furthermore, I develop an instrumental variables approach to tackle the problem of whether a causal relationship exists. I find that a 10% increase in spending by a female partner influences the male to increase spending by 1.9%. A similar incre |
| 요약 | In the second chapter, "The Long-Term Impact of Backorder Delays: A Quasi-Experimental Approach" (with Eric Anderson), we document how product unavailability, in the context of backorders, influences customers' future shopping behavior. When an |
| 요약 | We find that experiencing a backorder leads to the customer decreasing future orders by 2.2% in the subsequent year. The effect intensifies as the delay magnitude increases. For instance, a backorder delay that extends beyond 20 days results in |
| 일반주제명 | Marketing. |
| 언어 | 영어 |
| 바로가기 | 
: 이 자료의 원문은 한국교육학술정보원에서 제공합니다. |
