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The Dumbo in the Room: An Examination into What Public Officials Think of the Role of Marketing and Branding in Florida
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| 자료유형 | 학위논문 |
|---|---|
| 서명/저자사항 | The Dumbo in the Room: An Examination into What Public Officials Think of the Role of Marketing and Branding in Florida. |
| 개인저자 | Thomas, M. Blair. |
| 단체저자명 | The Florida State University. Public Administration. |
| 발행사항 | [S.l.]: The Florida State University., 2018. |
| 발행사항 | Ann Arbor: ProQuest Dissertations & Theses, 2018. |
| 형태사항 | 148 p. |
| 기본자료 저록 | Dissertation Abstracts International 80-01A(E). Dissertation Abstract International |
| ISBN | 9780438306172 |
| 학위논문주기 | Thesis (Ph.D.)--The Florida State University, 2018. |
| 일반주기 |
Source: Dissertation Abstracts International, Volume: 80-01(E), Section: A.
Advisers: Frances S. Berry |
| 요약 | Throughout the course of this decade, the Sunshine State has emerged as one of America's fastest growing states. As cities compete for opportunities to expand their tax base and achieve other municipally-centered goals, cities are faced with the |
| 요약 | There is little that is known about the utilization of marketing and branding from the administrative local practitioner point-of-view from an American perspective. While it is understood that many cities engage in marketing and branding related |
| 요약 | Utilizing surveys and interviews from cities across Florida, this dissertation provides a better understanding of how public administrators view marketing, branding, social marketing through a strategic management lens and discovers the degree t |
| 일반주제명 | Public administration. Marketing. Management. |
| 언어 | 영어 |
| 바로가기 | 
: 이 자료의 원문은 한국교육학술정보원에서 제공합니다. |
