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Essays on Dynamics of Consumers' In-store Shopping Behavior
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| 자료유형 | 학위논문 |
|---|---|
| 서명/저자사항 | Essays on Dynamics of Consumers' In-store Shopping Behavior. |
| 개인저자 | Han, Yoonju. |
| 단체저자명 | Indiana University. Business. |
| 발행사항 | [S.l.]: Indiana University., 2018. |
| 발행사항 | Ann Arbor: ProQuest Dissertations & Theses, 2018. |
| 형태사항 | 119 p. |
| 기본자료 저록 | Dissertation Abstracts International 79-11A(E). Dissertation Abstract International |
| ISBN | 9780438094284 |
| 학위논문주기 | Thesis (Ph.D.)--Indiana University, 2018. |
| 일반주기 |
Source: Dissertation Abstracts International, Volume: 79-11(E), Section: A.
Adviser: Shibo Li. |
| 요약 | While making a shopping trip within a store, consumers are exposed to a number of stimuli, such as product displays and price promotions. The impacts from such stimuli towards shoppers' behavior such as attention, engagement, and purchase are no |
| 요약 | In the first essay, I focus on in-store displays and propose that purchase behavior depends on the consumers' unobserved information states. Research on in-store shopping behavior assumes that consumers have full information about marketing stim |
| 요약 | In the second essay, I investigate consumers' purchase-related behavior at the checkout counter. The checkout area of a supermarket sells a large assortment of products, and is one of the most productive areas of the store. Prior research on ret |
| 일반주제명 | Marketing. |
| 언어 | 영어 |
| 바로가기 | 
: 이 자료의 원문은 한국교육학술정보원에서 제공합니다. |
