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Behaviorally Targeted Ads as Implied Social Labels
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| 자료유형 | 학위논문 |
|---|---|
| 서명/저자사항 | Behaviorally Targeted Ads as Implied Social Labels. |
| 개인저자 | Summers, Christopher A. |
| 단체저자명 | The Ohio State University. Business Administration. |
| 발행사항 | [S.l.]: The Ohio State University., 2016. |
| 발행사항 | Ann Arbor: ProQuest Dissertations & Theses, 2016. |
| 형태사항 | 115 p. |
| 기본자료 저록 | Dissertation Abstracts International 80-01A(E). Dissertation Abstract International |
| ISBN | 9780438310094 |
| 학위논문주기 | Thesis (Ph.D.)--The Ohio State University, 2016. |
| 일반주기 |
Source: Dissertation Abstracts International, Volume: 80-01(E), Section: A.
Adviser: Rebecca Walker Reczek. |
| 요약 | "Behavioral targeting" is an Internet-based targeting strategy that delivers digital ads to individuals based on their online behavior (e.g., search, shopping). This dissertation explores the unique ways in which consumers respond to ads using t |
| 일반주제명 | Marketing. Business administration. |
| 언어 | 영어 |
| 바로가기 | 
: 이 자료의 원문은 한국교육학술정보원에서 제공합니다. |
