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Analyzing attachment and consumers' emotions [electronic resource] emerging research and opportunities
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| 자료유형 | 단행본 |
|---|---|
| 서명/저자사항 | Analyzing attachment and consumers' emotions : emerging research and opportunities/ by Giuseppe Pedeliento. [electronic resource]. |
| 개인저자 | Pedeliento, Giuseppe,1984- author. |
| 단체저자명 | IGI Global,publisher. |
| 발행사항 | Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA): IGI Global, [2018]. |
| 형태사항 | 1 online resource (14 PDFs (xix, 308 pages)). |
| 기타형태 저록 | Print version: 1522549846 9781522549840 |
| ISBN | 9781522549857 1522549854 |
| 기타표준부호 | 10.4018/978-1-5225-4984-0doi |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Chapter 1. The theory of attachment: a primer -- Chapter 2. The methodology: systematic literature review -- Chapter 3. Brand attachment -- Chapter 4. Product attachment -- Chapter 5. Emerging trends in attachment studies. |
| 요약 | "This book provides an analysis of attachment theory applied to the study of consumers' brands and products. It also provides the conceptual domain of the constructs of brand attachment and of product attachment by also paying specific attention to how these constructs have been operationalized in previous studies where measurement scales were developed"-- |
| 해제 | Provided by publisher. |
| 일반주제명 | Customer loyalty. Branding (Marketing) Customer relations. BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior |
| 언어 | 영어 |
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