자료유형 | 학위논문 |
---|---|
서명/저자사항 | The Picky Consumer. |
개인저자 | Cheng, Andong. |
단체저자명 | The Pennsylvania State University. Business Administration. |
발행사항 | [S.l.]: The Pennsylvania State University., 2017. |
발행사항 | Ann Arbor: ProQuest Dissertations & Theses, 2017. |
형태사항 | 143 p. |
기본자료 저록 | Dissertations Abstracts International 81-01A. Dissertation Abstract International |
ISBN | 9781392335079 |
학위논문주기 | Thesis (Ph.D.)--The Pennsylvania State University, 2017. |
일반주기 |
Source: Dissertations Abstracts International, Volume: 81-01, Section: A.
Publisher info.: Dissertation/Thesis. Advisor: Meloy, Margaret G. |
요약 | We live in an age of a "picky pandemic." Consumers are now more demanding of products, services, and brands than ever before. Reports indicate that while global consumers have more disposable income and are generally more willing to spend money than ever before, many consumers feel as if there are not enough choices that fit their exact preferences (Hendriksz 2016). The state of consumer pickiness is becoming a relevant topic to marketers and consumer researchers |
일반주제명 | Marketing. |
언어 | 영어 |
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: 이 자료의 원문은 한국교육학술정보원에서 제공합니다. |