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Beyond the Desired End-state: The Pursuit of Mere Completion
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| 자료유형 | 학위논문 |
|---|---|
| 서명/저자사항 | Beyond the Desired End-state: The Pursuit of Mere Completion. |
| 개인저자 | Ruan, Bowen. |
| 단체저자명 | The University of Wisconsin - Madison. Business. |
| 발행사항 | [S.l.]: The University of Wisconsin - Madison., 2019. |
| 발행사항 | Ann Arbor: ProQuest Dissertations & Theses, 2019. |
| 형태사항 | 102 p. |
| 기본자료 저록 | Dissertations Abstracts International 81-03A. Dissertation Abstract International |
| ISBN | 9781085619110 |
| 학위논문주기 | Thesis (Ph.D.)--The University of Wisconsin - Madison, 2019. |
| 일반주기 |
Source: Dissertations Abstracts International, Volume: 81-03, Section: A.
Advisor: Tanner, Robin J. |
| 이용제한사항 | This item must not be sold to any third party vendors.This item must not be added to any third party search indexes. |
| 요약 | The majority of research on goal pursuit suggests that the motivation to pursue a goal stems from the desirability of its end-state. My dissertation investigates an alternative source of motivation: a motivation for mere completion. I show that such a motivation can lead to the one-away effect that people counter-normatively value something nearly complete (e.g., a loyalty card with all but one stamp) more than something complete (a loyalty card with all stamps). This is because when something is nearly complete, people anticipate the utility of mere completion and factor it into their valuation of the object |
| 일반주제명 | Marketing. |
| 언어 | 영어 |
| 바로가기 | 
: 이 자료의 원문은 한국교육학술정보원에서 제공합니다. |
