자료유형 | 학위논문 |
---|---|
서명/저자사항 | The Effects of Consumers' Affect on Attention and Reaction to Ads. |
개인저자 | Lu, Xinyu. |
단체저자명 | University of Minnesota. Mass Communication. |
발행사항 | [S.l.]: University of Minnesota., 2019. |
발행사항 | Ann Arbor: ProQuest Dissertations & Theses, 2019. |
형태사항 | 159 p. |
기본자료 저록 | Dissertations Abstracts International 81-04A. Dissertation Abstract International |
ISBN | 9781088311431 |
학위논문주기 | Thesis (Ph.D.)--University of Minnesota, 2019. |
일반주기 |
Source: Dissertations Abstracts International, Volume: 81-04, Section: A.
Advisor: Huh, Jisu. |
이용제한사항 | This item must not be sold to any third party vendors. |
요약 | This dissertation examined (1) the influence of affective states on consumers' selective attention to different types of ads that are categorized based on theoretically-derived attention-inducing characteristics |
일반주제명 | Mass communications. |
언어 | 영어 |
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