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The Effects of Consumers' Affect on Attention and Reaction to Ads
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| 자료유형 | 학위논문 |
|---|---|
| 서명/저자사항 | The Effects of Consumers' Affect on Attention and Reaction to Ads. |
| 개인저자 | Lu, Xinyu. |
| 단체저자명 | University of Minnesota. Mass Communication. |
| 발행사항 | [S.l.]: University of Minnesota., 2019. |
| 발행사항 | Ann Arbor: ProQuest Dissertations & Theses, 2019. |
| 형태사항 | 159 p. |
| 기본자료 저록 | Dissertations Abstracts International 81-04A. Dissertation Abstract International |
| ISBN | 9781088311431 |
| 학위논문주기 | Thesis (Ph.D.)--University of Minnesota, 2019. |
| 일반주기 |
Source: Dissertations Abstracts International, Volume: 81-04, Section: A.
Advisor: Huh, Jisu. |
| 이용제한사항 | This item must not be sold to any third party vendors. |
| 요약 | This dissertation examined (1) the influence of affective states on consumers' selective attention to different types of ads that are categorized based on theoretically-derived attention-inducing characteristics |
| 일반주제명 | Mass communications. |
| 언어 | 영어 |
| 바로가기 | 
: 이 자료의 원문은 한국교육학술정보원에서 제공합니다. |
