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The Streaking Star Effect: Why People Want Runs of Dominance by Individuals to Continue More than Identical Runs by Groups
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| 자료유형 | 학위논문 |
|---|---|
| 서명/저자사항 | The Streaking Star Effect: Why People Want Runs of Dominance by Individuals to Continue More than Identical Runs by Groups. |
| 개인저자 | Walker, Jesse Taylor. |
| 단체저자명 | Cornell University. Psychology. |
| 발행사항 | [S.l.]: Cornell University., 2019. |
| 발행사항 | Ann Arbor: ProQuest Dissertations & Theses, 2019. |
| 형태사항 | 92 p. |
| 기본자료 저록 | Dissertations Abstracts International 81-04A. Dissertation Abstract International |
| ISBN | 9781085798600 |
| 학위논문주기 | Thesis (Ph.D.)--Cornell University, 2019. |
| 일반주기 |
Source: Dissertations Abstracts International, Volume: 81-04, Section: A.
Advisor: Gilovich, Tom. |
| 이용제한사항 | This item must not be sold to any third party vendors. |
| 요약 | Much research has been devoted to understanding people's intuitions about whether success (or failure) is likely to run in streaks. However, no work has addressed the conditions under which people desire to see a run of dominance continue. The data presented here suggest that people desire to see runs of dominance by individuals continue more than identical runs of dominance by groups, a bias we refer to as the Streaking Star Effect. This effect occurs because individual dominance inspires greater feelings of awe than group dominance and because people show greater concern for the other competitors when a group is dominating than when an individual is dominating. The reach of the Streaking Star Effect extends to multiple domains of life. Consumers are willing to pay more for sports artifacts and tickets to sporting events that are associated with individual dominance than group dominance. More broadly, people are less tolerant of economic inequality when considering a group, rather than an individual, whose resources have greatly exceeded those of others. In addition to establishing a condition under which people desire to see dominance continue, this research provides an initial understanding of how individual and group dominance may have varying impacts on economic behavior and reactions to economic inequality. |
| 일반주제명 | Social psychology. Behavioral sciences. Marketing. |
| 언어 | 영어 |
| 바로가기 | 
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