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Essays in Behavioral Economics
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| 자료유형 | 학위논문 |
|---|---|
| 서명/저자사항 | Essays in Behavioral Economics. |
| 개인저자 | Strulov-Shlain, Avner. |
| 단체저자명 | University of California, Berkeley. Economics. |
| 발행사항 | [S.l.]: University of California, Berkeley., 2019. |
| 발행사항 | Ann Arbor: ProQuest Dissertations & Theses, 2019. |
| 형태사항 | 121 p. |
| 기본자료 저록 | Dissertations Abstracts International 81-04B. Dissertation Abstract International |
| ISBN | 9781085793896 |
| 학위논문주기 | Thesis (Ph.D.)--University of California, Berkeley, 2019. |
| 일반주기 |
Source: Dissertations Abstracts International, Volume: 81-04, Section: B.
Advisor: DellaVigna, Stefano. |
| 이용제한사항 | This item must not be sold to any third party vendors.This item must not be added to any third party search indexes. |
| 요약 | This dissertation studies empirically and theoretically how firms should and do respond to biased consumers. Specifically, I study the magnitude and implications of left-digit bias, the tendency of people to overweight left-most digits, on firms pricing behavior and profits. In the first chapter, I ask why do so many prices end with 99 cents? Firms arguably price at 99-ending prices because of left-digit bias, the tendency of consumers to perceive a $4.99 as much lower than $5.00. Using retail scanner data on thousands of products and dozens of retailers, I provide reduced-form support for this explanation. I then structurally estimate the magnitude of left-digit bias, and find that consumers respond to a 1-cent increase from a 99-ending price as if it were a 15-25 cent increase. Next, I analyze how firms should respond to left-digit biased demand. I solve and estimate a model that makes three key predictions: (1) prices should bunch at 99-ending prices |
| 일반주제명 | Economics. Marketing. Economic theory. Behavioral sciences. |
| 언어 | 영어 |
| 바로가기 | 
: 이 자료의 원문은 한국교육학술정보원에서 제공합니다. |
