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Essays on Economics of Online Platforms
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| 자료유형 | 학위논문 |
|---|---|
| 서명/저자사항 | Essays on Economics of Online Platforms. |
| 개인저자 | Doosti, Shahryar. |
| 단체저자명 | University of Washington. Business - Foster School of. |
| 발행사항 | [S.l.]: University of Washington., 2019. |
| 발행사항 | Ann Arbor: ProQuest Dissertations & Theses, 2019. |
| 형태사항 | 191 p. |
| 기본자료 저록 | Dissertations Abstracts International 81-04A. Dissertation Abstract International |
| ISBN | 9781085798228 |
| 학위논문주기 | Thesis (Ph.D.)--University of Washington, 2019. |
| 일반주기 |
Source: Dissertations Abstracts International, Volume: 81-04, Section: A.
Advisor: Tan, Yong. |
| 이용제한사항 | This item must not be sold to any third party vendors.This item must not be added to any third party search indexes. |
| 요약 | In this dissertation, I study the economics of online platforms. I explore economic consequences of the interaction between firms and users through online platforms. I investigate three aspects of such interactions through data-driven economic models: mobile economy, online crowd, and social media. I study the effect of platform design on demand and monetizing online traffic. First, I study the impact of emerging mobile ecosystem on users' interaction patterns. Specifically, I choose the online shopping platform in which users have two channels to purchase the products: PC and App. I investigate whether niche products are more likely to be seen and selected in mobile channel. I also look into customers' usage patterns to draw conclusions on how to increase sales of niche products. Second, I study the online crowdfunding and the effect of the campaign design on overall success. I build a structural model to estimate the demand for Kickstarter projects and make conclusions on the effect of reward scheme designs. Third, I explore the sponsored videos on Facebook. A sponsored content (e.g. video) features the sponsor's brand or product. I study the effect of the creator-sponsor association on viewership and user engagement for videos on Facebook. More specifically, I identify multiple aspects of creator-sponsor association and investigate their effect on the overall user engagement. I highlight the managerial implications of the findings in this dissertation. |
| 일반주제명 | Business administration. Economic theory. Web studies. |
| 언어 | 영어 |
| 바로가기 | 
: 이 자료의 원문은 한국교육학술정보원에서 제공합니다. |
