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Can't Switch Off: The Impact of an Attentional Bias on Attitudes
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| 자료유형 | 학위논문 |
|---|---|
| 서명/저자사항 | Can't Switch Off: The Impact of an Attentional Bias on Attitudes. |
| 개인저자 | Shrivastava, Sunaina. |
| 단체저자명 | The University of Iowa. Business Administration. |
| 발행사항 | [S.l.]: The University of Iowa., 2019. |
| 발행사항 | Ann Arbor: ProQuest Dissertations & Theses, 2019. |
| 형태사항 | 81 p. |
| 기본자료 저록 | Dissertations Abstracts International 81-04B. Dissertation Abstract International |
| ISBN | 9781085780506 |
| 학위논문주기 | Thesis (Ph.D.)--The University of Iowa, 2019. |
| 일반주기 |
Source: Dissertations Abstracts International, Volume: 81-04, Section: B.
Advisor: Nayakankuppam, Dhananjay. |
| 이용제한사항 | This item must not be sold to any third party vendors. |
| 요약 | Extant attention theories explain how individuals direct attention towards different stimuli. However, the theories are relatively silent about how attention is switched off, other than the idea that attention to a stimulus may cease because another stimulus overwhelms the first in its demand for attention. We theorized that individuals have a tendency to 'not switch off' attention from a current process, in the absence of a competing stimulus that wrenches attention away from it. We present evidence consistent with this attentional bias - individuals continue attending to an ongoing mundane process until it reaches its 'end', even when that attention is normatively unwarranted, namely under conditions where (1) they cannot control or influence the process and (2) they are aware of the outcome with a reasonable degree of certainty as well. Moreover, since attention is a limited capacity resource, such attentional hijacking is negatively hedonically marked which gets mis-attributed to salient available targets. Consequently, we also demonstrate decreased positivity in attitudes towards entities associated with the incomplete process. |
| 일반주제명 | Marketing. Personality psychology. Experimental psychology. |
| 언어 | 영어 |
| 바로가기 | 
: 이 자료의 원문은 한국교육학술정보원에서 제공합니다. |
