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Branding with powerful stories [electronic resource] the villains, victims, and heroes model
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| 자료유형 | 단행본 |
|---|---|
| 서명/저자사항 | Branding with powerful stories : the villains, victims, and heroes model/ Greg Stone. [electronic resource]. |
| 개인저자 | Stone, Greg J.,author. |
| 발행사항 | Santa Barbara, California: Praeger, [2019]. |
| 형태사항 | 1 online resource. |
| 기타형태 저록 | Print version: Stone, Greg J. Branding with powerful stories. Santa Barbara, California : Praeger, [2019] 9781440864773 |
| ISBN | 1440864780 9781440864780 |
| 서지주기 | Includes bibliographical references and index. |
| 일반주제명 | Branding (Marketing) Storytelling. Branding (Marketing) Storytelling. BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior |
| 언어 | 영어 |
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